Hello! I am melody morton
I’m Melody, Creative Director, brand strategist, and founder of Melo-M Creative. With over 20 years in creative direction, product innovation, and cultural strategy, I’ve delivered campaigns, collaborations, and experiences for brands including Universal, Netflix, Paramount, Disney, Hasbro, McDonald’s, Lush and New York Bakery.
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I began in architecture, which gave me an eye for detail and a love for design that tells a story. Since then, I’ve led global campaigns, developed products, directed content, and built IP collaborations across FMCG, entertainment, and lifestyle sectors.
One of my passions is Bow Toys, the first female-founded collectible toy brand. While building that, I work as a creative consultant for WeAreFreak (my brother’s digital agency) and The Playful Den, creating Gen Alpha strategies, collaboration concepts, and innovative digital experiences.
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Melo-M Creative brings all of this together, strategy, storytelling, and cultural insight, to help brands connect in ways that are memorable, meaningful, and impossible to ignore.